In today’s hyper-competitive market, traditional competitive factors like product design, technology and distribution channels are harder to sustain.

Eighty percent of the U.S. gross domestic product comes from services and information which are created and delivered by people. So, your people – and the performance they deliver – are the defining competitive advantage for your organization.

When people are engaged in their work and feel a deep connection to it, they deliver Passionate Performance which creates satisfied customers, and ultimately, value for the organization.

The key to Passionate Performance is found within the minds and hearts of employees where basic work-related needs are fulfilled.

If you look at your employees as people, you can identify three intellectual needs to engage their minds (Achievement, Autonomy and Mastery) and three emotional needs to engage their hearts (Purpose, Intimacy and Appreciation), Engaged minds build performance and engaged hearts ignite passion.

Achieving Passionate Performance is a two-sided challenge: intellectual and emotional. Excellent leaders engage both the minds and hearts of their people.

The award-winning Passionate Performance leadership engagement model has been successfully applied worldwide since 2004 and is translated into 9 languages. It transcends industries, cultures and generations.


For practical strategies to engage your team, check out this NEW, updated best seller with a foreword written by Marshall Goldsmith, The Thinkers 50  #1 Leadership Thinker in the World.