Business coaching is an inside job. It starts with your knowledge and clarity of who you are; then it emanates outward to your coaching skills and habits.

Positive Coaching Mindset
Positive Coaching Habits
Winning Results and Relationships

You can see the cultural impact of this new transformative coaching model compared to a traditional coaching model:

Every organization has a culture by default. Few organizations have a culture by design.

Culture can be a complex topic, with consultants drawing wall-sized models to explain cultural dynamics. Warren Buffet said, “There seems to be some perverse human characteristic that likes to make easy things difficult.”

The best leaders understand complex concepts like coaching and culture, then boil them down into simple terms. For example, designing your culture can be expressed with a simple, two-word formula:


It’s that simple. Organizations are comprised of human beings, and humans are predictable and virtually always do what they are reinforced to do. So, if you reinforce behavior A, you will get behavior A.

So, as you create your winning culture, the only question is, “Which behaviors do I want to see more of to help meet our business objectives?”

If you want to build a coaching culture, you must reinforce the 5 positive coaching habits we discuss in The Power of Positive Coaching.

Start by designing (or redesigning) your organizational systems to reinforce behaviors that support a coaching culture including:

  1. Values
  2. Rules and policies
  3. Goals and measures
  4. Rewards and recognition
  5. Staffing and selection
  6. Training and development
  7. Ceremonies and events
  8. Leadership practices and decisions
  9. Communications
  10. Physical environment
  11. Organizational structure

These systems must be aligned vertically and horizontally with:

  • your desired culture and strategy (vertical alignment) and
  • each other so they reinforce one another and do not contradict (horizontal alignment).

For example, an organization that values coaching wants to vertically align their employee selection system by designing it to hire those who value investing in others, then design recognition systems to reinforce coaching behavior once they arrive.

So build a coaching culture by keeping it simple: Culture = Behavior.

Get started with The Power of Positive Coaching