Last week, we highlighted Healthy Leadership which is a force multiplier for the 5 growth factors in the Healthy Growth process.

Healthy Growth

Today, we will highlight the first of the five growth factors:  Compelling Purpose & Plan.

To convince others, you must first believe in your organization’s purpose and plan. Winston Churchill said, “Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow.”

The ultimate objective of a planning process is not to just create a good plan. It is to create a plan that can be executed with passion.

A compelling purpose answers “why”. 

A compelling plan answers “what” and provides visibility into the future to accelerate decision making and innovation.

Answer the 6 Critical Questions about your organization to reveal a compelling purpose for your people and provide focus for your operations, markets, and investments.

Our cut-through-the clutter process yields clear thinking and a focused plan that answers:

  1. Why do we exist?
  2. Where are we going?
  3. How will we conduct ourselves?
  4. What will we do (and not do)?
  5. How will we measure success?
  6. What improvements or changes must we make?

Answering these questions will get you started with a solid plan you can execute.

We have served as a guide to create a compelling purpose and plan for Fortune 500 companies and many smaller ones, and have featured these clients in this book.

You would be in good company.  Let’s talk.