HEALTHY GROWTH manifesto
POSITIVE COACHING
Inspiring healthy growth requires leaders to nurture five growth factors. Positive coaching, along with the other four growth factors, cultivates healthy growth for all stakeholders.

The past few years have brought together two key trends in the field of leadership: coaching and positivity. The recognition for need for coaching finally hit a tipping point within many organizations. This, in part, was due to the success of coaches in other fields like athletics and arts. The field of positive psychology has revealed practical, daily applications of knowing how to manage natural negativity and harness the power of positivity.
Before we address a powerful, new model that combines these two trends, let’s provide some context for why positive coaching is so important in today’s new world of work.
The current environment has forced many of us to grow in ways we would have never imagined. Healthy growth is positive, strong, sustained and serves all parties. Healthy growth is a choice. When you help others grow, you grow… and growing people fuel growing organizations.
Expansive research by Gallup clearly shows a clear shift is focus for today’s worker:
Past | Today |
---|---|
My Paycheck | My Purpose |
My Satisfaction | My Development |
My Boss | My Coach |
My Annual Review | My Ongoing Conversations |
My Weaknesses | My Strengths |
My Job | My Life |

This filed-tested is aligned with the unique needs of today’s worker and the requirements for today’s leader. It predictably yields healthy growth for you, your employees, and your business.
Leadership is a force multiplier when it comes to the healthy growth. The leader sets the vision and expectations for the five growth factors. The result is healthy growth that is positive, strong, sustained, and serves all parties.
Healthy Leadership x 5 Growth Factors = Healthy Growth
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Positive Coaching

Using this healthy growth process as a framework, we will focus on one of the five growth factors:
Positive Coaching
It wasn’t too long ago that having a business coach was like having a scarlet letter on your professional suit. Back then, most coaching was remedial—there was a problem that needed to be fixed. Today, having a coach has been elevated in status. Business leaders have realized what professional athletes have always known—having a coach produces better results. That’s a significant and necessary paradigm shift. Instead of symbolizing a problem, having a coach symbolizes a leader’s willingness to develop and grow as a person and a leader.
Research from the Korn Ferry Institute supports this paradigm shift in perceptions about coaching. The research found that most people rate “coaching and developing others” among the top three most important leadership competencies, according to 360-degree assessments. Although this competence is rated highly, it is consistently the least practiced competency worldwide. Why does this knowing/doing gap exist? Leaders say it is because they do not have enough time; they do not know a proven process; and/or they believe it will slow down their immediate performance.
These reasons—dare we say excuses—carry serious risks. If you don’t take the time to coach and develop team members now, you will pay for it later—guaranteed. Using a haphazard, gut-feel coaching approach, only when it is convenient, yields haphazard results. If you neglect coaching to drive short-term results, you will handicap your team’s ability to sustain performance over time. Coaching your team is the ultimate pay-me-now or pay-me-later leadership proposition. Applying a consistent approach to coaching others is fundamental to leadership excellence today.
A commitment to coaching also signals an organization’s willingness to invest in its people. In today’s environment of high-velocity change, factors like technology, product innovation, and unique distribution channels are fleeting advantages. In fact, the only sustainable competitive advantage is an organization’s talent, and that talent delivers its product or service. The coaching value chain directly links a leader’s ability to coach his or her team with sustained growth and profitability:
Inspiring leaders coach teams to…
Build positive relationships…
Generate winning results that…
Produce sustained growth.
Unfortunately, not every organization has the resources to hire external coaches. Therefore, it’s critical for business leaders to be equipped as effective and inspiring coaches to their teams.
The central role of a leader is that of a coach.
The Power of Positive
We have all seen different types of coaches in action: the angry, red-faced coaches who yell at their teams for their failures; the disengaged, flat-line coaches who are physically present but not actively engaged in coaching; and the positive, exciting coaches who inspire their teams to strive for more despite the circumstances. Which type of coaching produces the best results?
The benefits of positive coaching carry “face validity,” meaning that even without research evidence, most people would agree that positive coaching generates real benefits. Researchers illustrated that managers who used a strength-based approach with their employees helped to improve employee performance by 36.4 percent. On the other hand, managers who focused primarily on the employees’ weaknesses helped to decrease their employees’ performance by 26.8 percent. If you are committed to winning results and relationships, then harnessing the power of positive is an easy choice because it is the only choice.
People in general, regardless of generation or culture, respond better to positive interactions. We do more for those who appreciate us and invest in us simply because it feels good. Since we are creatures of pleasure, we repeat the behavior that created that good feeling. This creates a self-perpetuating cycle of reinforced positive behavior and positive results. As we see too frequently, an equally powerful negative cycle can be created.
Although some leaders argue that a negative response motivates people to perform, it also creates anxiety and triggers disengagement. A negative approach to coaching typically does not sustain long-term performance because people respond to negative leadership with compliance versus commitment. To be clear, we are not saying to avoid tough conversations. Rather, we recommend coaching for performance improvement with a positive mindset and habits to increase the chances of positive results.
Positive coaching is not a soft approach. To the contrary, it leverages insights about human dynamics and performance to generate hard results. Positive coaching leads to:
- More focused effort (and less wasted mental and physical energy) because you and your team are aligned on expectations.
- More discretionary effort from your team because they are fully engaged.
- More ownership behavior and innovation because your team is involved in creating solutions.
- Greater accountability because your team knows their personal performance score.
- Deeper commitment from team members because your team feels genuinely appreciated and valued.
The results are a more productive team, improved relationships, and sustained positive performance.
Here is how the traditional coaching model compares to the new positive mindset and habits coaching model.
Positive Mindset & Habits
Inspiring winning results and relationships is a two-dimensional challenge that involves a positive coaching mindset and positive coaching habits. Having only one or the other is insufficient to equip leaders to coach effectively and inspire their teams optimally. Most coaching books and workshops focus on skills and habits, which are essential. You can perform all the right skills, but without the right mindset, those skills and habits will not yield the response and results you want from your team.
Traditional Coaching Model | Positive Mindset & Habits Coaching Model |
---|---|
Reactively addresses poor performance | Proactively facilitates good performance |
Intervention-oriented | Prevention-oriented |
Addresses weaknesses | Optimizes strengths |
Seeks compliance | Builds commitment |
Scripted reactions by coach | Authentic responses by coach |
Transactional focus | Relational focus |
Programmatic | Cultural |
Individual impact | Organizational impact |

On the other hand, the right mindset is crucial, but without corresponding coaching habits, you will never see that mindset translated into coaching behaviors. A positive coaching mindset and positive coaching habits go hand in hand, and they have more than a proportional relationship. Your coaching mindset has a multiplier effect on your coaching habits. This relationship between mindset and habits can be expressed in a simple equation on the left.
Positive Coaching Mindset
Your mindset has a significant influence on how you perform, lead, and coach. Psychologist Carol Dweck asserts, based on decades of research, that how we see ourselves is a major factor in what we ultimately achieve. You will rise to the level of expectations of yourself. What is your current mindset? Do you think you can grow, achieve, lead, and coach with excellence?
Your mindset also has a dramatic impact on those you coach. People rise to the level of your expectations for them. A recent study by Korn Ferry Institute found that 65 percent of female chief executive officers (CEOs) from large companies realized they could be a CEO only after someone told them they could be a CEO. At first glance, this statistic might seem shocking.
But consider how often you have observed an average employee under an average leader begin to flourish once he or she is assigned to an inspiring leader who sees the potential in that employee. Just like these female CEOs, you and those you coach will rise to the level of expectations. Your mindset about yourself and others is one of the very best predictors of the winning results and relationships you will inspire. It is the coach’s mindset and expectations that make all the difference.
Your mindset predisposes you to see behaviors that reinforce your mindset, negative or positive. Sure, your employees can be frustrating and noncompliant at times. That’s why it is so important to bring a positive mind- set to the relationship. If your mindset is, “This team member is difficult and not collaborative,” you are already predisposed to look for, and predictably find, behaviors that reinforce this negative mindset.
If your mindset is, “I think this employee can stretch herself and really lead this project successfully,” you will likely look for and find skills and behaviors that support your mindset. This is known as confirmation bias, which is the tendency to search for, interpret, favor, and recall information in a way that confirms your pre-existing beliefs. As a coach, consider what you will see and the different outcomes you can expect if you choose the positive coaching mindset on the left versus the negative one on the right.
Positive Mindset | vs. | Negative Mindset |
---|---|---|
She can change and grow. | vs. | She is stuck in her ways. |
He has not mastered this yet. | vs. | He just doesn’t get it. |
He really wants to succeed. | vs. | He just wants a paycheck. |
He wants to do the right thing. | vs. | He will probably cheat and steal for his own benefit. |
She wants to help. | vs. | She just cares about herself. |
She has several natural gifts. | vs. | She has several weaknesses. |
Your mindset
reflects your past,
describes your present, and
predicts your future.
The most important question a leader should ask is: “What am I currently doing to improve my personal leadership?” Inspiring coaches work on themselves before they work on their teams. It starts inside with an understanding of yourself. A positive coaching mindset is built on a foundation of self-knowledge. Inspiring coaches intentionally, courageously, and consistently deepen four levels of self-awareness to build a positive coaching mindset:
- Know Your Thoughts
- Know Your Purpose
- Know Your Values
- Know Your Emotions
Keen awareness at these four levels enables you to be more personally effective, authentic, and credible. Just as importantly, seeking greater self-awareness creates a culture that is conducive to coaching and a team that is more responsive to your coaching.

Positive Coaching Habits
Your coaching mindset will set the limits for the level of impact your coaching habits will have on your team’s performance. A positive coaching mindset enables you to authentically and effectively apply the coaching habits and reap the ultimate benefit: winning results and relationships.
On the other hand, with a negative coaching mindset, your coaching habits will inhibit your ability to inspire your team and yield less-than-optimal results.
There are five positive coaching habits. When they are applied with a positive coaching mindset, you will predictably inspire winning results and relationships. These five habits give your team the biggest boost if applied in sequence, but you should still use your knowledge of each team member to determine when to accelerate through or spend more time on a specific habit.
The root meaning of the verb “to coach” means to bring a person from where he or she is to where he or she wants to be. The inspiring coach focuses more on developing a person’s natural gifts, so each team member can realize his or her potential while shoring up weaknesses to help each team member master his or her job.
Consider the role of a football coach. He sets clear expectations for his team with a game plan to win. He asks players if they have any questions to ensure they are clear about their respective roles on the team. He also asks them questions like, “How can you improve your performance or overcome a certain obstacle?” Then during the game, he involves them in changing the game plan, if necessary, based on what they are seeing on the field.
The coach also observes and measures each player’s performance (e.g., number of tackles, yards gained, etc.). Finally, the coach gives constructive feedback and recognition, so his players can elevate their performance in the next game.
These are the five positive habits that inspiring coaches in business practice to build winning teams:
- Inspiring coaches explain expectations. They take the time to ensure alignment with their teams before moving forward.
- Inspiring coaches ask questions. They ask to clarify a problem or ask for ideas and suggestions. Asking questions ignites employee engagement.
- Inspiring coaches involve team members in creating solutions to improve their work. This enlists ownership because people are committed to things they help create.
- Inspiring coaches measure results diligently to boost team accountability.
- Inspiring coaches appreciate people. This builds commitment to sustaining and improving results.
Using each of these habits in concert elevates team performance.

The left side of this model shows five positive coaching habits that inspire winning results and relationships. This is the side of choice. Each day, coaches choose whether to take these actions. Their choices influence the right side of this model: the results. If you choose your habits, then you must take responsibility for your results. You are responsible for the choices you make and for the results you ultimately achieve. If you choose not to build these coaching habits, you must accept these predictable outcomes:
- Instead of Alignment, you get Confusion
- Instead of Engagement, you get Disengagement
- Instead of Ownership, you get Entitlement
- Instead of Accountability, you get Blame
- Instead of Commitment, you get Compliance.
These positive coaching habits are based on natural human dynamics and needs. That’s why it does not look like rocket science and seems so simple. That’s also why these habits work across generations, industries, and cultures; they meet universal human needs in the workplace.
It is easy for one thing or another to get in the way of these habits, but if you say “yes” to those things, you are saying “no” to winning results and relationships. Positive coaching is not a “salt and pepper” practice. You cannot sprinkle on a little explaining here and appreciation there and expect winning results or relationships. You must perform these habits consistently.
IF WORLD-CLASS ATHLETES NEED A COACH EVERY DAY, WHY WOULDN’T YOUR TEAM?
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