George de Mestral, the inventor of Velcro, found a breakthrough in the simplest of things around us. In his case, it was a burr from a field while he was hunting in the Swiss Alps. His story of sticking with it is one of many stories from past and present we share in Stick with It.
Our goal in this expanded and enhanced 10-year follow-up to Lee’s best seller is to convert the concept of perseverance into concrete actions to help leaders WIN.
In the spirit of George’s innovativeness, we wanted to share these simple solutions to common conundrums….